The Truth About Lawyer Internet Marketing

Wow.

I still cannot believe how much bad Internet marketing I see out there all over the West. You would think by 2009 the legal industry would have figured out how to market their firms on the Internet.  Make no mistake-I do not blame the attorneys. They have been sold and promised a bill of goods for years now-often from people they thought they could and should trust.

What is a lawyer to do?

The yellow pages are tanking. RH Donnelly/Dex was de-listed after their stock dropped below 25 cents.

I see anger, frustration and fear on the faces of some of the attorneys at my seminars-not because of me, but because they have been burned so many times in the past. Most of them are relieved to attend a seminar like mine where they are not given a sales pitch, but truly educated on the nuances and truths of attorney Internet marketing.

The good news is that the attorneys and the local bars are realizing they need to educate themselves so they can make educated decisions on how to market their firms online. Our seminars are a great place to start.

Meeting with a good sized firm today that has been trying to find someone to help them successfully market their firm online for a few nears now. I am excited that I have the opportunity to help them out.

Remember, I work with attorneys exclusively. If you have another kind of business I recommend you contact the Denver based, Peter Kent endorsed firm Integrity Internet Consulting. They are the SEO Denver based experts you can trust to steer you in the right direction and give you an honest assessment of your Internet marketing potential. They have clients in Denver and all around the world-but they refer all of their law firm prospects to me, because the legal industry is so competitive you really need a firm that focuses on that industry only.

Good luck-and feel free to comment with any questions you may have. One of my resolutions this year is to try to add content and answer questions every day.

Happy 2009!

I have been traveling around the western United States since November giving 60-90 minute seminars on “SEM for Attorneys”. So far we have been in San Francisco, Los Angeles, Honolulu, Pasadena, San Diego, Spokane, Boise, Salt Lake City, and Denver. Many of these are CLE certified. I have a few more I am doing this month-and more in the months to come. Next Tuesday I will be in Salt Lake City, and on the 26th I will be in Long Beach California. I have more scheduled in February and March.

The feedback from law firms has been very positive:

“Very informative.”

“I appreciated the fact that it was not a sales pitch, but truly a learning experience.”

“Finally! I have needed to learn about this for a long time time!”

If you are interested in attending one of these coming up, or if you would like me to come to your area, please comment on this blog and I will respond.

Here is an outline of what we cover:

• What is Search Engine Marketing (“SEM”)?
• Key SEM Definitions
• Keyword Research
• PPC Best Practices (Pay-Per-Click)
• SEO Best Practices (Search Engine Optimization)
  • Site Development and Updating
  • Link Building Opportunities
  • Social Networking
• Best Practices in Measurement
• SEM-Do it Yourself or Outsource?
• How do you find someone to implement and manage a successful SEM program?
• Free Tools
• Q&A

I can doing over a lunch, or even in the evening.

It’s a great way to start off 2009!