The Truth About Lawyer Internet Marketing

I gave a Certified Legal Education SEM webinar last week to over 200 attorneys for LexisNexis. I am going to answer a few of the questions I received but could not get through my blog today and over the next few days. I will also post answers to question I did have time to answer.

As for upcoming SEM (search engine marketing) seminars:

June 2nd El Paso County Bar Internet Marketing Seminar (contact the bar for location) http://www.epcounty.com/

June 12th Multnomah Bar Assoc. Sanctioned SEM Seminar (contact the bar for location) http://www.mbabar.org/

More to come throughout the west and specifically in the Bay area over the next few months.

Here are the first few Q & As from the Webinar:

Q: How do you qualify lawyers.com/findlaw.com - as local searches?
A:For many industries there are vertical search engines. For a few industries there are highly used vertical search engines. The legal industry is one of them. Searchers get to vertical search engines usually when they appear at the top of a search engine results page. In the case of Lawyers.com, I have seen in some regions where up to 40% of the traffic is from people going directly to the site by typing in www.lawyers.com. They can also find Lawyers.com on search engines.

Technically it is a vertical search directory, but this report does not have a category for vertical search directories, so depending on the industry different vertical directories would be part of “other” and some percentage of the “local search directory” market. I suppose it is possible that they might also take away some market share from the search engines.

Question: would like key word search information dcampanelli@day-ketterer.com

Answer: Links to Free tools for researching keywords below:
SEO Book (free version of Wordtracker results and links to many others)

http://tools.seobook.com/keyword-tools/seobook/

Google Adwords:
https://adwords.google.com/select/KeywordToolExternal

Tools worth paying for:
Paid Version: www.wordtracker.com

More answers to come next week

Call me if you have any questions you need answered now: 720-985-7945

Tags: keyword research, lawyers.com, lexisnexis, search engine marketing, search engine marketng seminar, sem seminar, seminar

This entry was posted on Saturday, May 30th, 2009 at 3:11 am and is filed under Lawyer Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.