Come join us for a 1 hour educational session on search engine marketing presented by Dan Stratford
Time: 3pm
Location:
Willows at The Boise Centre on the Grove
850 W. Front St.
Boise, ID 83702
Phone: (208) 336-8900
I gave a Certified Legal Education SEM webinar last week to over 200 attorneys for LexisNexis. I am going to answer a few of the questions I received but could not get through my blog today and over the next few days. I will also post answers to question I did have time to answer.
As for upcoming SEM (search engine marketing) seminars:
June 2nd El Paso County Bar Internet Marketing Seminar (contact the bar for location) http://www.epcounty.com/
June 12th Multnomah Bar Assoc. Sanctioned SEM Seminar (contact the bar for location) http://www.mbabar.org/
More to come throughout the west and specifically in the Bay area over the next few months.
Here are the first few Q & As from the Webinar:
Q: How do you qualify lawyers.com/findlaw.com - as local searches?
A:For many industries there are vertical search engines. For a few industries there are highly used vertical search engines. The legal industry is one of them. Searchers get to vertical search engines usually when they appear at the top of a search engine results page. In the case of Lawyers.com, I have seen in some regions where up to 40% of the traffic is from people going directly to the site by typing in www.lawyers.com. They can also find Lawyers.com on search engines.
Technically it is a vertical search directory, but this report does not have a category for vertical search directories, so depending on the industry different vertical directories would be part of “other” and some percentage of the “local search directory” market. I suppose it is possible that they might also take away some market share from the search engines.
Question: would like key word search information dcampanelli@day-ketterer.com
Answer: Links to Free tools for researching keywords below:
SEO Book (free version of Wordtracker results and links to many others)
http://tools.seobook.com/keyword-tools/seobook/
Google Adwords:
https://adwords.google.com/select/KeywordToolExternal
Tools worth paying for:
Paid Version: www.wordtracker.com
More answers to come next week
Call me if you have any questions you need answered now: 720-985-7945
I have been traveling around the western United States since November giving 60-90 minute seminars on “SEM for Attorneys”. So far we have been in San Francisco, Los Angeles, Honolulu, Pasadena, San Diego, Spokane, Boise, Salt Lake City, and Denver. Many of these are CLE certified. I have a few more I am doing this month-and more in the months to come. Next Tuesday I will be in Salt Lake City, and on the 26th I will be in Long Beach California. I have more scheduled in February and March.
The feedback from law firms has been very positive:
“Very informative.”
“I appreciated the fact that it was not a sales pitch, but truly a learning experience.”
“Finally! I have needed to learn about this for a long time time!”
If you are interested in attending one of these coming up, or if you would like me to come to your area, please comment on this blog and I will respond.
Here is an outline of what we cover:
I can doing over a lunch, or even in the evening.
It’s a great way to start off 2009!